INDIAN DETOUR HARVEYCARS BROCHURE C.1927

              Rare & Complete 1927 Indian detour Santa Fe Harveycars brochure

First of all, in 1925, the Fred Harvey Company is up against the slump of business because of the increasing popularity of automobile and airplane travel. Consequently, the Harvey Company begins developing the idea of “Indian Detours” at their Southwest hotel locations. Equally important, these hotels range from the Grand Canyon in Arizona to Santa Fe in New Mexico.

Most importantly, the special tours by car, are to divert passengers from the train for 1 to 3 days. As a matter of fact, the Indian Detours drive the tourist through the “wilderness panoramas” of Northern New Mexico. Consequently, these tourist visit Indian ruin sites and living pueblos.

As a result, cars are bought, and drivers and couriers are educated by field trips. Additionally, the drivers spend up to four months of in-depth study on the area. Finally, in May of 1926, the Indian Detours officially begin.

Most interestingly, the fleet of “Harveycars” include Packards, Franklins, Cadillacs and White Motor Co. buses. As a matter fact, they whisk “detourists” or “dudes” away into the heart of New Mexico terrain in style. Most importantly, Harvey Drivers are always men, wearing a western, cowboy-style outfit.

As a matter of fact, the tricky effects of New Mexico’s steep dirt roads on those big, beautiful cars call for each driver to have at least four years experience as a mechanic. Additionally, workers inspect and clean the cars thoroughly after every tour. Also, they replace the vehicles every other year .

First of all,  Harvey Girls in the dining rooms and hotels across the country are very successful. Furthermore, this success inspires the continuation of hiring only women for the role of tour guides or “couriers.” Also, Harvey Couriers dress in “Navajo-style” costumes. Consequently, these costumes include velveteen skirts, concha belts, and squash blossom necklaces.

Most notably, tours include stops at the pueblos such as San Ildefonso, Santa Clara, and Taos. Equally important, the three-day detour is the “most comprehensive.” In addition, the guides drive the guests from Santa Fe to Frijoles Canyon, Puye Cliffs, Taos and back. Also, they often include a drive through the Spanish land grant villages on the road now known as The Scenic High Road to Taos. Additionally there is a stop in Truchas. Finally, travelers “stroll about” the various ruin sites and pueblos and often buy Native art as souvenirs.

As a matter of fact, Fred Harvey begins operating road trips from New Mexico and Arizona stations along the Santa Fe line. Additionally, Fred Harvey tours visit national parks such as Carlsbad Caverns and Grand Canyon. Additionally, many of these tours focus on Native American pueblos, villages, and abandon villages. As a result, these tours have the label “Indian Detours.” The tour guides are “Harvey couriers” who are typically college women.

Most notably, these tours, “Indian Detours and Off the Beaten Path” are chauffeur motor car tours with guides. As a matter of fact, they carry people away from the familiarity of the train. Additionally, these trips are available as side trips on the major routes from the Midwest to southern California. Consequently, they meet at the railroad stations with women in Southwestern attire who accompany a cowboy driven Harvey car.  Finally, places such as the Grand Canyon, the Petrified Forest, the Painted Desert and other American Indian lands are open for exploration. In the same fashion, these adventures are within the comfort of the motor car.

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Harveycars Indian Detour

First of all, here is the Indian Detour Santa Fe Harveycars Cover 

Harveycars Indian Detour

Secondly, here is a photograph of the Indian Detour Santa Fe Harveycars 

Harveycars Indian Detour

Thirdly, here is the description of the Indian-Detour

Harveycars Indian Detour

Additionally this page features Mission Ruins

Harveycars Indian Detour

Equally important, this is an explanation of the first day of the tour

Harveycars Indian Detour

Moreover, this is the Sante Fe Trail

Harveycars Indian Detour

In like manner, these are pages 13 and 14

Harveycars Indian Detour

Additionally, here are pages 15 and 16

Harveycars Indian Detour

Likewise, here are pages 17 and 18

Harveycars Indian Detour

More great views on pages 19 and 20

Harveycars Indian Detour

Additionally, the San Juan Pueblo on pages 21 and 22

Harveycars Indian Detour

Another key point, here is Frijoles Canyon on pages 23 and 24

Harveycars Indian Detour

Also, a description of the third day is on pages 25 and 26

Harveycars Indian Detour

Likewise, more of the itinerary is on pages 27 and 28

Harveycars Indian Detour

In like manner, more great pictures are on pages 29 and 30

Harveycars Indian Detour

Accordingly, here are pages 31 and 32

Harveycars Indian Detour

 Additionally, Pages 33 and 34

Harveycars Indian Detour

 Moreover, Pages 35 and 36

Harveycars Indian Detour

 Also, Pages 37 and 38

Harveycars Indian Detour

 Furthermore, Taos Indian Pueblo on Pages 39 and 40

Harveycars Indian Detour

 Also, Roads to yesterday on Pages 41 and 42

Harveycars Indian Detour

 Additionally, Pages 47 and 48

Harveycars Indian Detour

 Laguna Indian Pueblo on Pages 49 and 50

Harveycars Indian Detour

 More Pueblos on Pages 51 and 52

Harveycars Indian Detour

 Additional Pueblos on Pages 53 and 54

Harveycars Indian Detour

 Interesting map on Pages 55 and 56

Harveycars Indian Detour

 Daily itinerary on Pages 57 and 58

Harveycars Indian Detour

 Harvey Car Couriers

Harveycars Indian Detour

 Santa Fe Railway

Harveycars Indian Detour

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